Articles

You can read my latest musings on business and investing at HedgeFundGirl’s Consumer/Culture/Commerce Substack. You can sign up here to have articles delivered directly to your inbox or check below for an archive of links to prior essays.”

Patience is a Virtue, So Always Keep a Shopping List

Whether It’s on a Post-It on Your Desk, a Note in Your Phone, or a Spreadsheet… Make the List!!! Keep the List!!!

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HEDGEFUNDGIRL

FEBRUARY 16, 2024

I'm Good Enough, I'm Smart Enough, and Doggone It People Like Me: Mag 7 Edition

For the Mighty Goog, "Beat and Fall" is the New "Beat and Raise"

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HEDGEFUNDGIRL

FEBRUARY 2, 2024

A Rhyme to End the Year

It's a little bit consumer, a little bit commerce, and whole lot (pop) culture

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HEDGEFUNDGIRL

DECEMBER 29, 2023

48 Hours in Vegas

What Happens in Vegas, Stays in Vegas… Unless I Am on a Due Diligence Trip!

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HEDGEFUNDGIRL

DECEMBER 23, 2023

Notes on Black Friday: Is 30 Off the New 40 Off?

It Wasn’t the Best of Times, But It Wasn’t the Worst of Times Either

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HEDGEFUNDGIRL

NOVEMBER 30, 2023

A Very Good Week for Target and a Very Bad One for Twitter

Follow the Inventory for Retail, Maybe Don’t Follow Controversial Social Media Accounts If You are a CEO

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HEDGEFUNDGIRL

NOVEMBER 22, 2023

Lessons From Loser Investments

You’ve Got Know When to Hold ‘Em, Know When to Fold ‘Em

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HEDGEFUNDGIRL

OCTOBER 20, 2023

Is ‘Go Woke and Go Broke’ a Legit Investment Strategy?

Forget Politics, We’re Here to Make Money

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HEDGEFUNDGIRL

AUGUST 18, 2023

Mattel: Life in Plastic, Will It Be Fantastic?

Can one movie turn around a company?

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HEDGEFUNDGIRL

JULY 21, 2023

Consumers Have Disrupted This Extremely B2B Sector Twice in the Last Decade

And Both Times Wall Street Was in Denial

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HEDGEFUNDGIRL

JULY 7, 2023

(Re)Introducing Consumer/Culture/Commerce

The more specific you are, the more general it’ll be. -Diane Arbus

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HEDGEFUNDGIRL

JUNE 8, 2023

“Helluva recession we are having”

Despite plenty of mixed signals, the consumer is hanging in better than expected.

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HEDGEFUNDGIRL

MAY 19, 2023

The Earnings Miss Heard Around the World (or Capital Markets)

Alternatively: That One Time Buying a Broken Growth Stock Actually Worked

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HEDGEFUNDGIRL

MAY 3, 2023

Playing the Pattern Recognition Game

The Buyback Edition

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HEDGEFUNDGIRL

APRIL 24, 2023

My Life Is a Side Hustle

Apparently, I’m Not Alone.

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HEDGEFUNDGIRL

APRIL 6, 2023

Retail Earnings Press Releases Read Like March Weather… In Like a Lion, Out Like a Lamb

So what do in the retail sector now?

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HEDGEFUNDGIRL

MARCH 28, 2023

Welcome to My New Substack on Investing

Who am I? Why am I doing this? What to expect here.

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HEDGEFUNDGIRL

MARCH 15, 2023

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